Job Description

Responsibilities / Tasks

Key Responsibilities

Digital Ownership & Excellence

  • Own and optimize NPE’s divisional website
  • Define and enable digital best practices across SEO, SEM, GEO, UX, and performance measurement
  • Lead continuous optimization (A/B testing, UX improvements, content structure)

    • Search, Discoverability & Performance

  • Drive advanced SEO, SEM and GEO activity, including:Technical SEO and site healthContent optimization for both traditional search engines and generative AI-driven discoveryKeyword, topic and intent strategy
  • Act as the go-to-expert for search, discoverability and digital visibility across the NPE division
  • Translate search and GEO insights into practical guidance for content creators and campaign teams

    • Marketing Automation & Distribution

  • Support and guide marketers in using marketing automation tools for nurturing, segmentation, scoring, and campa...

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