Job Description

About the Role

Blue Yonder is seeking a Digital Marketing Manager, Paid Media to lead global B2B SaaS paid media strategy and execution. This is a hands‑on, highly strategic individual contributor role for someone who thrives at the intersection of performance marketing, data, and cross‑functional influence.

You’ll own paid media across LinkedIn, search, display, audio, and video/CTV—while helping shape how a global marketing organization plans, funds, and executes campaigns.

What You’ll Do

  • Lead end‑to‑end paid media strategy and execution across multiple channels.
  • Design and optimize multi‑channel B2B SaaS campaigns that support demand generation and ABM programs.
  • Own global paid media budget planning, allocation, and optimization, ensuring spend is intentional and performance‑driven.
  • Use 6sense or similar platforms to drive audience targeting, prioritization, and insights.
  • Analyze campaign performance a...

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