Digital Marketing Manager

Job Description

Key Responsibilities

Develop and execute comprehensive digital marketing strategies aligned with business goals

Lead SEO strategy including on-page, off-page, and technical SEO to improve organic rankings and traffic

Manage and optimize paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)

Oversee content marketing, ensuring high-quality and engaging content across platforms

Analyze campaign performance using tools like Google Analytics, Search Console, and other marketing platforms

Drive lead generation and conversion rate optimization (CRO) initiatives

Manage social media strategy and brand positioning

Collaborate with design, development, and sales teams for integrated campaigns

Stay updated with the latest digital marketing trends, tools, and best practices

Lead and mentor junior marketing team members

Job Specification

Requirements

Bache...