Job Description
Role: Digital Marketing Account Manager
Experience: 4–6 Years
Industry: Digital Marketing / Performance Marketing / Ad-Tech
Responsibilities
Experience: 4–6 Years
Industry: Digital Marketing / Performance Marketing / Ad-Tech
Responsibilities
- Plan and execute app installs & website campaigns across Google Ads, Meta (Facebook & Instagram), and Programmatic DSPs
- Manage CPI / CPA-based buying, budgets, pacing, and delivery targets
- Monitor and optimize performance metrics such as CPI, CPA, retention, and conversions
- Drive organic growth through SEO (web) and ASO (app stores)
- Optimize app store listings (keywords, creatives, ratings, reviews)
- Identify low-quality or fraudulent traffic and reduce wastage
- Coordinate creative refreshes and audience optimizations
- Prepare daily/weekly/monthly performance reports with actionable insights
- Work closely with internal teams and media partners to ensure smooth execution
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