Digital Marketing Manager - B2B SaaS

Digital Marketing Manager (B2B SaaS)

Location: Remote-first (Wales), with in-person time in Swansea for key moments

Salary: Up to £50,000 depending on experience

Type: Full-time, Permanent

Own the engine, not just the campaigns

Most marketing hires are brought in to run what's already there. This one is different: you're building the demand generation function itself, then running it.

The business operates a B2B SaaS platform at the intersection of learning, talent, and performance management, selling into NHS Trusts, UK police forces, local authorities, and mid-market enterprises. These are slow-trust, high-stakes buying environments - long sales cycles, cautious senior buyers, and a marketing function that has to earn credibility before it earns pipeline.

Growth here has outpaced the marketing function's ability to keep up. That's what this role fixes.

The shape...