Digital Marketing Manager at Manulife

Elevate retirement marketing strategies with Manulife as a Digital Marketing Manager. Lead digital initiatives that enhance member engagement and brand relevance, applying a multi-channel approach.
Manulife seeks a Marketing Manager for the Global Retirement Marketing Team. This senior role focuses on digital integration to improve retirement outcomes, driving campaigns through email, social media, and websites. Collaborating with cross-functional teams, you will create high-impact marketing programs that align with business goals.
Key Responsibilities:
• Lead integrated B2C marketing strategies to boost retirement outcomes
• Activate strategic digital channels for personalized customer experiences
• Oversee planning and execution of marketing initiatives
• Analyze customer insights for effective marketing solutions
• Develop go-to-market strategies for sales teams
Requirements:
• Bachelor’s degree in Marketing or Business; MBA preferred
• Minimum 7 years ...