Digital Marketing

About AccredianAccredian is a fast growing edtech company that was started in 2018 by ISB graduates. The company has so far served 18,000+ professionals working across 3000+ companies. Accredian arms working professionals with next generation skills like Data Science, Digital Transformation, Business Management, Product management in partnership with top tier institutions like IITs, IIMs, XLRI and provides them a transformative learning experience to help them move up in their careers.Key Roles And ResponsibilitiesOwn and optimize performance campaigns across Google, Meta, and LinkedInManage and scale high-budget campaigns (1–3 Cr+/month) with strong focus on CAC & ROAS.Execute and refine full-funnel strategies (acquisition → conversion).Drive experimentation, A/B testing, and performance optimization.Collaborate with copy, design, and video teams to improve campaign effectiveness.Optimize landing pages, funnels, and conversion journeys.Track, analyze, and present performance insights ...