Digital Marketing

PPC specialist is an entry-level digital marketing role that focuses on the marketing

channel known as pay-per-click advertising, or PPC. PPC specialists use their

expertise to design, build, and execute on digital advertising campaigns that meet

organizational goals and objectives. PPC specialists are experts in internet advertising, responsible for planning and

optimizing the effectiveness of online advertising campaigns. Pay-per-click (PPC) is

the term used to refer to paid advertising on the internet, usually through Google

Ads, Bing Ads, Amazon & Flipkart. You will have responsibility for auditing, setting up, managing and optimizing our

clients' PPC campaigns, liaising with clients, as well as reporting, sales and

performance analysis. In this role, you should be well-versed in principles of search

engine marketing (SEM) including search engine optimization (SEO.) You should also

be analytical and good with numbers. R...