Digital Marketing Executive - Ecommerce

Digital Advertising & Performance Marketing

• Manage paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok Ads, and other digital platforms.
• Optimize campaigns based on performance data and marketing objectives.
• Conduct A/B testing on creatives, copywriting, and landing pages to improve conversion rates.
• Track and analyze campaign performance using Google Analytics, Meta Business Suite, and marketplace analytics tools.

Social Media & Content Marketing

• Create and manage engaging content for social media platforms including Instagram, TikTok, Facebook and Youtube.
• Develop campaign calendars and execute product-focused marketing initiatives.
• Coordinate influencer and KOL partnerships to increase brand awareness and engagement.
• Support photography, videography, and short-form video content creation for marketing campaigns.

CRM...