Job Description

Digital Marketing Assistant

Purpose Manage the marketing funnel from lead generation through to booked consultations. Own the performance of Meta advertising campaigns, CRM management, and lead nurturing to maximize qualified bookings and improve overall marketing effectiveness.

Key Responsibilities

Meta Advertising

  • Manage and optimize Meta advertising campaigns.
  • Monitor ad set performance and advertising budgets.
  • Analyze campaign KPIs, including Cost Per Lead (CPL), Click-Through Rate (CTR), and conversion rates.
  • Identify performance issues and recommend optimization strategies.
  • Assist with campaign testing, audience targeting, and creative direction.

Lead Nurture & CRM Management

  • Manage and maintain the GoHighLevel CRM platform.
  • Contact new inquiries within 24 hours.
  • Guide leads through the sales funnel from initial inquiry to booked co...

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