Digital Marketing Analyst

The Role:

As a Digital Marketing Analyst, you will strategize, execute, and optimize paid marketing campaigns to drive business growth for our clients. You will work with internal teams and clients to develop data-driven marketing strategies, manage and performance, and improve return on ad spend (ROAS).

Key Responsibilities: 

• Plan and launch ad campaigns across Meta to achieve client goals.
• Analyze performance metrics and optimize campaigns for better reach, engagement, and conversions.
• Develop ad creative ideas and strategies that align with audience behavior and business objectives.
• Write high-converting ad copies and scripts tailored for video and image-based creatives.
• Conduct in-depth competitor research to identify gaps and opportunities in positioning and messaging.
• Improve lead quality and funnel efficiency through refined targeting and chat automation.
• Track and report campaign performance, prov...