Digital Marketer (Fulltime)

About the Role We are looking for a performance-driven Digital Marketing Specialist who can own and execute paid campaigns across Meta and LinkedIn, and continuously optimize the digital customer experience — from first click to final conversion. Ideal for someone with hands-on D2C / eCommerce experience who thinks in funnels, not just ads. Location - Vadodara Office Offered CTC range : 3.0 LPA - 4.8 LPA Key Responsibilities Meta Ads (Facebook & Instagram) ▸ Plan, launch, and scale paid campaigns on Meta Ads Manager ▸ Create and test audience segments — cold, warm, lookalike, retargeting ▸ Manage ad creatives briefing and A/B testing (copy, visuals, formats) ▸ Optimize for ROAS, CPL, CPA, and D2C-specific KPIs ▸ Build full-funnel Meta strategies: Awareness → Consideration → Conversion LinkedIn Ads ▸ Run B2B campaigns targeting decision-makers (industry, job title, company size) ▸ Manage Sponsored Content, Message Ads, and Lead Gen Forms ▸ Optimize for lead quality, CPL, and pipelin...