Job Description

Industry Preference: News Media / Digital Content Creation

Location: Mumbai

Language Requirement: Must be fluent in Marathi (spoken & written)

About the Role

We are seeking a highly experienced and data-driven General Manager – Digital Marketing to lead our digital growth initiatives across news, infotainment, and content platforms. The ideal candidate will bring a strong understanding of the Indian digital media landscape, deep expertise in social media marketing, and hands-on experience in scaling content-led digital businesses.

Key Responsibilities

1. Digital Strategy & Growth

Develop and execute comprehensive digital marketing strategies to drive audience growth, engagement, retention, and revenue.

Build and manage performance-driven campaigns across social, search, and display ecosystems.

Lead initiatives for paid, owned, and earned media to achieve overall business KPIs.

2. Social Media, Meta & Paid Marketing Exce...

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