Job Description
Drive impactful digital strategies for Abbott's FreeStyle Libre systems in Mississauga. Focus on enhancing consumer engagement through innovative digital ecosystems and performance optimization.
As the Product Manager for Digital Engagement at Abbott, you will lead the strategy and execution of digital platforms aimed at diabetes management. You will develop comprehensive campaigns across various channels, ensuring the optimization of web strategies, user experiences, and content effectiveness. Your insights will shape how we connect with patients and improve their health outcomes.
Key Responsibilities:
• Develop and execute digital ecosystem strategies for consumer engagement
• Optimize website performance, including UX/UI and conversion strategies
• Manage integrated digital campaigns across multiple channels
• Leverage data for continuous optimization and personalization
• Build influencer and social media strategies to expand reach
Requirements:
• Bachelo...
As the Product Manager for Digital Engagement at Abbott, you will lead the strategy and execution of digital platforms aimed at diabetes management. You will develop comprehensive campaigns across various channels, ensuring the optimization of web strategies, user experiences, and content effectiveness. Your insights will shape how we connect with patients and improve their health outcomes.
Key Responsibilities:
• Develop and execute digital ecosystem strategies for consumer engagement
• Optimize website performance, including UX/UI and conversion strategies
• Manage integrated digital campaigns across multiple channels
• Leverage data for continuous optimization and personalization
• Build influencer and social media strategies to expand reach
Requirements:
• Bachelo...
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