Job Description

Key Result Areas
Responsibilities:
Ability to independently create EDMs (e-mailers) and banners for website & mobile app, design and edit using Adobe Photoshop as per brand guidelines and without compromising on quality
Creation of HTML EDMs and coding for customer communications that can be sent from dedicated email, ensure campaign tracking is in place
Ability to conceptualize and represent product/proposition into digital banners, SMS and EDMs to communicate to our customers in line with the marketing objectives
Excellent knowledge of web/digital technology and tools to measure effectiveness and insights / results from the direct marketing campaign, and share this with the product marketing team and segments as learnings to improve upcoming campaigns
Liaise with all business segments and Business Analytics unit to organize the calendar and execution of EDMs, SMS, push notifications & in-app banners on Mashreq Mobile & Online Banking
Excellent communication skil...

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