Digital Content Manager

About the Role :

Manager – Social Media to lead and execute the digital content strategy for Beauty or Fashion. This role calls for a Beauty/fashion-obsessed, trend-savvy professional who understands the unique DNA of Nykaa and its audience. You’ll be responsible for creating and amplifying content that resonates with our consumers, grows brand presence, and drives engagement across key platforms like Instagram, YouTube, and emerging channels.

Job Description :

Content & Social Media Management

• Develop and execute monthly social media calendars for Beauty/Fashion, focusing on new launches, product storytelling, brand campaigns, and cultural moments.
• Build launch communication strategies aligned with Nykaa’s brand ethos and positioning.
• Schedule and publish posts, reels, and stories using platform tools (Instagram Insights, Socialbakers).
• Plan and...