Job Description

Responsibilities:

• Supervise the development and execution of digital content strategies across social media, websites, e-commerce platforms, and other digital channels.

• Manage content calendars, ensuring timely publication of campaigns, promotions, and brand updates.

• Collaborate with internal teams and external agencies to produce high-quality visuals, videos, and written content.

• Monitor content performance using analytics tools and optimize based on engagement and conversion metrics.

• Ensure brand consistency and compliance with marketing and legal standards across all digital assets.

• Stay updated on digital trends, consumer behavior, and competitor activities to inform content strategies.

• Support product launches, seasonal campaigns, and promotional activities with compelling digital content.

• Train and guide junior content creators and coordinate with cross-functional teams for alignment.

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