Digital Campaign & Optimization Manager

Key Responsibilities

● Execute and implement at local level the digital marketing strategy defi ned by HQ.

● Ensure full compliance with HQ guidelines, timelines, key messages, and brand standards.

● Adapt the global strategy to local market needs (language, cultural insights, regulations) while staying within the defi ned framework.

● Act as the main point of contact between the local market and HQ to ensure continuous alignment.

● Translate HQ and local market needs into clear briefs for central agencies.

● Ensure central agencies execute campaigns correctly for the local market and in line with HQ standards.

● Coordinate campaign activation across the channels defi ned by HQ (paid search, social, display etc.) together with central agencies.

● Ensure correct local implementation of HQ-approved creatives, copy, and assets.

● Ensure ads meet quality standards (copy, headlines, landing pages) and go live on time....