Digital Analytics Specialist

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

If you believe in developing a better tomorrow, read on. 

About the Role

Responsible for analyzing digital data from the company’s various digital assets and programs. He/She is in charge for identifying, using, studying and integrating data to determine improvements on the business processes. He/she is also tasked to interpret digital data to make them actionable, leading to continuous innovation in the business setup.
The Digital Analyst will give a clear vision to the organization on how users or customers are behaving relative to the digital campaigns.

Roles and Responsibilities:

Create and maintain a funnel report that will track the journey of the client from awareness to conversion. Classify activities as top, middle or bottom of the funnel and then determine which part of the funnel is posing as a challenge or wher...