Job Description

Summary

As the Digital Analytics Manager, you will play a pivotal role in coordinating and integrating data-related activities focusing on website performance, user behavior, and the effectiveness of online marketing campaigns. You will be responsible for implementing, managing, and troubleshooting a range of analytics and ad tracking tools. Your role involves a deep understanding of both 1st-party and 3rd-party tools, with a particular emphasis on privacy and data accuracy.

Responsibilities

  • Comprehensive Analytics Implementation and Management: Oversee the implementation, operation, and troubleshooting of web analytics tools, including proprietary (1st-party) and third - party platforms like Google Analytics 4 and Google Tag Manager. Ensure accurate tag implementation and data flow for reliable reporting.
  • Expertise in Ad Tracking: Implement and manage ad tracking solutions across platforms such as Meta, Goo...

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