Job Description
Hybrid role: Digital Strategy, Web Analytics, Conversion Tracking & Technical Growth Execution
Overview
You will be responsible for building and managing the full tracking, analytics, and conversion infrastructure across our portfolio, ensuring accurate data
collection, campaign measurement, and marketing performance optimization. You translate business and marketing goals into clean, measurable digital tracking
systems and actionable reporting.
Key Responsibilities
- Digital Tracking & Tag Management
You need to set up the behind-the-scenes tracking that tells us what users are doing on websites and ensures all marketing platforms get clean, reliable data.
• Implement and manage Google Tag Manager (Web & Server-Side)
• Build scalable tag architectures and naming frameworks
• Configure multi platform events, conversions, and enhanced measurement
o Understand PII Law, settings for conse...
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