Job Description

Job Overview

The Specialist, Developer Personalization plays a pivotal role, leveraging expertise to identify and deliver comprehensive marketing solutions. This role focuses on designing and implementing end-to-end personalization strategies, utilizing tools like Adobe Target to enhance site and app customer experiences.


The Specialist collaborates closely with cross-functional project teams and service providers to ensure seamless delivery of solutions aligned with Macy’s Digital objectives. They take ownership of the final technical product, ensuring it meets business goals and fulfills the overall vision. Additionally, the Specialist employs a range of software technologies, including developing new code, modifying existing code, configuring systems, and implementing packaged solutions.


What You Will Do

  • Data Architecture: Design and maintain SQL-based data models that aggregate fragmented data from Ad Servers (., GAM), Adobe (RTCDP), Goo...
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