Deputy general manager

DGM – Strategy & Online Marketing will be responsible for online marketing,
insights and strategy for Xstream Play business.
This role will work in close partnership with cross-functional teams and
circle teams to ensure that category strategy is translated into strong onground
execution and superior customer outcomes. The incumbent will act
as o/line marketing owner for the category with long twerm vision and shortterm
performance delivery.
The role will work directly with the business head to shape the strategy for
the category. This will involve defining the market opportunity, gathering
customer and market insights, and unlocking any new levers for the
business.
Key Responsibilities:-
• Online Marketing
o Define the online marketing goals for the year
o Plan the online marketing calendar for the year
o Work with the circle marketing teams for on ground execution of the
planned initiatives
o Track performance of the marketing initia...