Demand generation

Job Title: Demand Generation & Campaign ManagerLocation: Pune / On-siteRole Overview:This role is responsible for owning and scaling our demand generation engine, designing high-performing nurture workflows, and managing marketing vendors to support pipeline and revenue growth. You will combine strategy, execution, analytics, and cross-functional collaboration to deliver predictable lead flow and campaign performance.Key Responsibilities:1. Demand Generation Strategy & Execution- Develop and execute ROI-driven demand generation campaigns across digital, email, paid media, webinars, and events.- Build scalable nurture programs that improve lead quality, accelerate funnel progression, and strengthen conversion rates.- Partner with Sales/SDR teams to ensure alignment on ICP, lead scoring, qualification criteria, and pipeline impact.- Own funnel performance (MQL → SQL → Opportunity) with continuous testing and optimization.2. Campaign Management & Operations- Plan, launch, and monitor mult...