Job Description
Responsibilities
- Develop and execute demand generation campaigns that drive qualified leads, pipeline, and revenue.
- Own campaign planning across priority segments, including gaming, social media, AI, marketplaces, and other regulated digital platforms.
- Build campaigns around key market moments, regulatory changes, product launches, customer proof points, and industry events.
- Translate k-ID’s category narrative into clear commercial campaigns that create urgency with target buyers.
- Run experiments across channels and use data to decide what to scale, stop, or refine.
- Maintain accurate campaign and channel reporting with clear lifecycle stage capture and attribution; comfortable analyzing, reporting and conducting optimization experiments.
- Build targeted account based campaigns for enterprise prospects across priority verticals and regions.
- Partner with Sales on named account strategy, messaging, outre...
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