Demand Generation Lead

Demand Generation Lead

Kastle is rebuilding its marketing function to create a modern, predictable pipeline engine aligned directly with revenue. We’re looking for a Demand Generation Lead who can design the system, roll up their sleeves, and build momentum fast.

Overview

This is a senior, hands‑on role for someone who has built demand engines before and understands long B2B sales cycles, complex buying committees, and the importance of sales alignment.

Responsibilities

What you’ll do:

• Own marketing‑sourced pipeline targets
• Design and manage the full funnel from first touch to SQL
• Partner weekly with Sales leadership on lead quality and conversion
• Build and prioritize demand programs across inbound and search
• Set attribution, reporting, and performance benchmarks
• Be hands‑on in HubSpot early while building leverage through the team

Qualifications