Demand Generation Lead

Demand Generation Lead

Catalis is a leading SaaS and payments technology partner powering state, local and municipal governments across Canada. This onsite role based in Edmonton, Alberta focuses on designing, executing and optimising campaigns that generate qualified leads and advance pipeline growth across multiple product verticals.

What You Will Do

• Develop and execute multi‑channel demand generation campaigns aligned to vertical sales priorities and target personas (Courts, Payments, Tax & CAMA, Public Works, Regulatory & Compliance). Build segmented and automated email nurture streams within Salesforce and marketing automation tools to advance leads from MQL to SAL.
• Partner with content and creative teams to develop compelling copy, graphics, and calls‑to‑action tailored to each stage of the buyer journey.
• Manage the Tourial product tour program, ensuring each tour aligns to campaign messaging, supports conversion goals, ...