Job Description

Overview

Showpo are an Australian-owned eCommerce fashion business with a global reach and big ambitions. We are at an exciting time for our next phase of growth and are seeking a Senior Data & Web Analytics Specialist or Data & Web Analytics Lead to join our team in this business-critical role.

Responsibilities

Day to day, you will:

  • Develop and deliver Showpo’s analytics roadmap across web, product and digital marketing performance.
  • Oversee the design and maintenance of a robust digital data architecture, including tagging, tracking, dashboards and reporting.
  • Own end-to-end web analytics setup (GA4, GTM, BigQuery or similar, dashboarding tools).
  • Analyse on-site behaviour and user journeys to identify friction points and optimisation opportunities.
  • Lead experimentation and CRO frameworks, including A/B test design, implementation, analysis and recommendations.
  • Develop and refine attribution models t...

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