Data Strategy Engineer, Paid Ads

The TikTok User Growth team is central to the strategic acquisition, engagement, and expansion of TikTok's global user base, numbering in the billions. Our mandate encompasses driving significant user inflow through both paid and organic channels worldwide, meticulously optimizing new user conversion pathways to maximize retention, streamlining user outreach mechanisms to foster greater activity, and strategically utilizing independent platforms (., TikTok Lite, TikTok Pro, Web) to capture distinct user segments. These comprehensive approaches are designed to achieve accelerated growth in TikTok's overall DAU. Typical Growth projects including AI-Generated Content (AIGC), creative generating, Search Engine Optimizing of Organic acquisition, Intelligent Ads delivery, etc.
You will:
- Design and apply machine learning algorithm and product strategies to user growth methods to expand product impact as well as improve users' experiences;
- Understand user growth instruments and us...