Data Scientist

A global lifestyle brand is seeking an MMM Data Scientist to support its global marketing effectiveness strategy. In this role, you will help expand and optimise Marketing Mix Modelling across markets, delivering insights that guide smarter media investment and drive performance across channels.

Responsibilities

• Develop and maintain MMM and MTA models to measure channel performance

• Analyse multi-channel marketing data to identify performance drivers and ROI

• Support model rollout in new countries and monitor ongoing performance

• Collaborate with marketing, analytics, and data engineering teams to ensure accurate data inputs

• Continuously refine modelling approaches and explore new methodologies

• Translate complex modelling outputs into clear, actionable insights

• Present findings to senior stakeholders through compelling storytelling

• Build dashboards and visualisations to mon...