Data Science Engineer

Responsibilities :

• Design and develop AI/ML algorithms for ad decisioning, bid auctioning, ad creative optimization, forecasting, and data classification in Digital Advertising.
• Identify valuable data sources and automate data engineering and ETL processes from ad serving events.
• Develop strategies for data preparation, including structured and unstructured data.
• Perform feature engineering and analyse large amounts of data from ad serving event logs to identify trends, patterns, and anomalies in bidding and ad decisioning.
• Ensure data privacy and security while conducting data analysis and modelling.
• Conduct experiments to validate hypotheses and test new algorithms.
• Build Minimum Viable Products (MVPs) using a proof-of-concept approach, focusing on scalability, speed, and accuracy.
• Build and maintain predictive models, dashboards, and automated reports to monitor performance and support decision-ma...