Job Description
Become a vital member of H&M as a Data-Focused Commercial Business Analyst based in Toronto. Your role emphasizes SQL data extraction and insights generation for marketing campaigns.
Reporting to the Commercial Manager, you'll excel in analyzing web and sales data. Focus on cohort analysis, conversion attribution, and product performance to deliver actionable insights. Collaborate with various stakeholders, generating dashboards and reports that inform marketing strategy and improve the customer experience across channels.
Key Responsibilities:
• Perform in-depth product performance reviews
• Conduct customer segmentation and cohort analysis
• Analyze metrics to evaluate web traffic and usability
• Plan and support optimization tests for online platforms
• Generate reports and dashboards for stakeholders
Requirements:
• Bachelor’s degree in Marketing or related field
• Proficiency in Google Analytics, SQL, and Tableau
• 2+ years' experience in eCommerce...
Reporting to the Commercial Manager, you'll excel in analyzing web and sales data. Focus on cohort analysis, conversion attribution, and product performance to deliver actionable insights. Collaborate with various stakeholders, generating dashboards and reports that inform marketing strategy and improve the customer experience across channels.
Key Responsibilities:
• Perform in-depth product performance reviews
• Conduct customer segmentation and cohort analysis
• Analyze metrics to evaluate web traffic and usability
• Plan and support optimization tests for online platforms
• Generate reports and dashboards for stakeholders
Requirements:
• Bachelor’s degree in Marketing or related field
• Proficiency in Google Analytics, SQL, and Tableau
• 2+ years' experience in eCommerce...
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