Data Analytics Specialist

Job Description

Overview

Data Analytics Specialist — We are looking for a Data Analytics Specialist with Marketing technology experience who will act as the bridge between our PPC / Performance Marketing team and technical development. The ideal candidate has strong expertise in marketing technology integrations, tracking, data flow optimization, and analytics. Experience in the iGaming industry is a strong plus.

Responsibilities

• Tracking & Integrations: Implement, maintain, and optimize Meta Conversion API, Google Ads conversion tracking, TikTok, Snapchat, Unity, IronSource integrations, and other ad platforms.
• Ensure proper event mapping and deduplication across pixels, SDKs, and server-to-server (S2S) integrations.
• Lead integrations with AppsFlyer MMP (Mobile Measurement Partner), including iOS SKAN setup, Android attribution, and event postbacks.
• Set up and maintain GA4 for advanced funnel tracking across...