Job Description

THE ROLE

As the Senior Manager / Manager, Analytics, Performance Marketing, you will:

  • Lead the day-to-day function of the Performance Marketing D&A squad in support of corporate objectives, while enabling progressive career development and an incredible employee experience for your direct reports
  • Partner and innovate with Digital, Marketing, Technology, and other business leaders to build and manage a performance marketing D&A strategy, roadmap and prioritized backlog
  • Define measurement strategies to quantify the performance of various Performance Marketing initiatives
  • Leverage descriptive, predictive and prescriptive methods to provide reliable insights that improve business performance and decision making
  • Visualize and communicate analyses to the business, including building scalable and insightful reports and dashboards, enabling reliable self-service analytics, and synthesizing and presenting findings at all levels of th...

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