Job Description
Data Analyst – Job Description
Key Responsibilities
· Implement, maintain, and optimize digital tracking solutions across web and mobile applications using Google Tag Manager (Web & Server-Side) and Google Analytics 4
· Lead and support server-side tracking implementations, including consent-aware data collection, event forwarding, and performance optimization
· Translate business, analytics, and technical requirements into scalable and maintainable tracking implementations
· Partner closely with front-end, back-end, and mobile app developers to define and implement data layer architecture
· Support media teams by implementing and validating advertising pixels to ensure accurate campaign performance tracking and measurement
· Create, document, and maintain data layer specifications and tracking frameworks for web and mobile platforms
· Own tracking governance across GTM and GA4, including ev...
Key Responsibilities
· Implement, maintain, and optimize digital tracking solutions across web and mobile applications using Google Tag Manager (Web & Server-Side) and Google Analytics 4
· Lead and support server-side tracking implementations, including consent-aware data collection, event forwarding, and performance optimization
· Translate business, analytics, and technical requirements into scalable and maintainable tracking implementations
· Partner closely with front-end, back-end, and mobile app developers to define and implement data layer architecture
· Support media teams by implementing and validating advertising pixels to ensure accurate campaign performance tracking and measurement
· Create, document, and maintain data layer specifications and tracking frameworks for web and mobile platforms
· Own tracking governance across GTM and GA4, including ev...
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