Data Analyst-Market Mix Modeling+Ms-Excel&SQL

Analytics Operations Analyst – Marketing Mix Modeling

The Analytics Operations Analyst will support marketing analytics agenda by executing pre-built marketing mix models, validating inputs and outputs, and translating results into actionable insights. This role focuses on data readiness, model execution, diagnostics, optimization scenarios, and stakeholder-ready readouts, rather than model development.

Responsibilities

• Collect, review, and validate all required inputs for marketing mix analyses, including target lists, segments, deciles, forecasts, and promotional data.
• Execute pre-built marketing mix models following established methodologies and standard operating procedures.
• Run detailed data and model diagnostics to assess data integrity, model stability, and result reasonableness.
• Build historical promotional performance assessments and standardized analytical readouts.
• Budget Optimiza...