D2C Program Manager

Sony Music China is building a new Direct-to-Consumer business to deepen artist-fan relationships and create new revenue streams beyond streaming.

The D2C Program Manager will lead the zero-to-one rollout of our WeChat Mini Program commerce platform, turning strategy into scalable execution across product launches, merchandising, fulfillment, CRM activation, and business performance.

What you'll do:

• Lead the end-to-end rollout of the WeChat Mini Program D2C business, from platform implementation through pilot campaigns and ongoing optimization.
• Coordinate cross-functional teams across Marketing, Digital, Artist Relations, Merchandise, Physical Products, Operations, Finance, and Legal to deliver launches on schedule.
• Drive e-commerce capabilities, CRM workflows, and customer journeys within the WeChat ecosystem to support acquisition, engagement, conversion, and retention.
• Build scalable operating processes for merchand...