Job Description
Vaayu is a premium D2C brand in a post–PMF, pre-scale phase
Key Responsibilities
Growth, Performance & Online Business
- Own and scale paid acquisition across Meta & Google with full budget responsibility.
- End to End execution of performance marketing, CRO, CAC, ROAS, LTV, and contribution margins.
- Build and manage a structured creative testing framework (hooks, formats, messaging).
- Scale revenue profitably across Vaayu’s D2C website and marketplaces.
- Track performance dashboards and translate insights into action.
Brand Strategy & Positioning
- Develop and execute integrated brand and marketing strategies aligned with Vaayu’s premium fashion positioning.
- Ensure consistent brand storytelling across digital, retail, and campaign touchpoints.
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