Customer Targeting Analyst

Job Description

Purpose of the role: To enable data-driven strategic and operational decision making through extracting actionable insights from large datasets, performing statistical and advanced analytics to uncover trends and patterns, and presenting findings through clear visualisations and reports.

Accountabilities

Investigation and analysis of data issues related to quality, lineage, controls, and authoritative source identification, documenting data sources, methodologies, and quality findings with recommendations for improvement. Designing and building data pipelines to automate data movement and processing. Apply advanced analytical techniques to large datasets to uncover trends and correlations, develop validated logical data models, and translate insights into actionable business recommendations that drive operational and process improvements, leveraging machine learning/AI. Through data-driven analysis, translate analytical findings into actio...