Job Description
MAIN ACCOUNTABILITIES
1. Lead the development and implementation of trade category plan for Professional Channel: • Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels • Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives. • Identify trade spend opportunities and allocate funds for each sector while analyzing risks. • Match brand objectives with customer/market needs • Work with field sales team to ensure excellence in in-store activation • Ensure sales team to execute the most efficient JBP and trade spends 2. Work out monthly rolling forecast for assigned channel: • Prepare promotion sell-out volume with attention to market intelligence information • Prepare input for brand and build incremental sales volume 3. Co-work with marketing team in launch/ re-launch and consumer promotion activities: • Allo...
1. Lead the development and implementation of trade category plan for Professional Channel: • Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels • Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives. • Identify trade spend opportunities and allocate funds for each sector while analyzing risks. • Match brand objectives with customer/market needs • Work with field sales team to ensure excellence in in-store activation • Ensure sales team to execute the most efficient JBP and trade spends 2. Work out monthly rolling forecast for assigned channel: • Prepare promotion sell-out volume with attention to market intelligence information • Prepare input for brand and build incremental sales volume 3. Co-work with marketing team in launch/ re-launch and consumer promotion activities: • Allo...
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