Customer Segments Manager

OVERVIEW

Our client, a leading banking institution based in Toronto, is seeking a Customer Segments Manager. Reporting to the Senior Manager, the Customer Segments Manager is responsible for leading the development and execution of initiatives that accelerate growth within the Newcomers to Canada segment. The role involves defining customer‑centric strategies, analyzing market and customer data, and managing end‑to‑end execution of programs, sponsorships, and events. The objective is to attract, retain, and deepen relationships with target customers, thereby enhancing bank's value proposition and competitive positioning.

RESPONSIBILITIES

• Develop compelling value propositions tailored to the Newcomers to Canada segment, considering customer needs, competitive landscape, and profitability.
• Continuously evaluate and report on competitor group banking programs to understand market positioning, pricing, and strengths/weak...