Job Description

Retention Campaign Ownership (CORE)

  • Plan and execute monthly retention calendar:
    • Repeat purchase campaigns
    • Inactive customer reactivation
    • VIP / high-value customer rewards
  • Fully responsible for campaign results

Customer Segmentation and Database Control

  • Segment customers into:
    • New
    • Active
    • VIP
    • Churned
  • Maintain clean and structured customer database
  • Consolidate data from:
    • Shopee
    • TikToki>
    • WhatsApp / CRM

Revenue from Existing Customers

  • Drive minimum X% of monthly revenue ...

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