Job Description

Job Summary



We are looking for a proactive and data-driven Customer Relationship Management (CRM) Specialist to develop and execute customer engagement strategies across digital channels. This role is responsible for managing customer lifecycle campaigns, optimizing customer journeys, and leveraging data insights to strengthen customer relationships, improve retention, and drive repeat purchases.



The CRM Specialist will oversee the day-to-day execution of lifecycle marketing campaigns across email, SMS, and messaging platforms, analyze customer behavior and campaign performance, and support initiatives that enhance the overall customer experience across both online and offline touchpoints. This role works closely with cross-functional teams including Digital Marketing, Ecommerce, Brand, Customer Service, IT, Data, and Creative teams.



Key Responsibilities



CRM Campaign & Customer Journey Management

Plan, build, execute, a...

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