Customer Lifecycle Marketing Lead – Brand Marketing

Responsibilities

• Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation
• Work with the Lifecycle Marketing team to ensure customer-centric communication
• Design and optimize customer journeys across lifecycle stages
• Lead the briefing of creative, manage timelines, and ensure flawless delivery
• Develop and execute a multi-channel activation strategy
• Collaborate with Lifecycle Marketing, data and digital teams to ensure effective integration of CLM tools
• Ensure alignment on messaging and timing across teams
• Monitor performance metrics and identify opportunities for enhancement

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred
• 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
• Proficient ...