Job Description

The Customer Lifecycle Marketing Manager is responsible for designing and executing marketing strategies that support the full customer journey—from onboarding to renewal and expansion. This role blends data-driven insights, cross-functional collaboration, and personalized engagement to increase customer adoption, satisfaction, and lifetime value.

Key Responsibilities

  • Customer Journey Mapping: Define and optimize lifecycle stages across onboarding, adoption, engagement, renewal, and expansion 
  • Segmented Campaign Execution: Develop targeted campaigns using email, SMS, in-product messaging, and events tailored to customer tier, persona, and usage patterns 
  • Cross-Functional Collaboration: Partner with Customer Success, Product, Sales, and IT to align lifecycle marketing efforts with business goals and customer feedback 
  • Lifecycle Analytics: Establish KPIs and reporting frameworks to measure campaign impact on retention,...

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