Crm, Retention & Automation

Role Overview

We are looking for a CRM, Retention & Automation Lead to own the full customer lifecycle from first interaction to repeat purchase and long-term loyalty.

This role goes beyond email marketing. You will lead CRM strategy, WhatsApp and omnichannel automation, lifecycle journeys, segmentation, and retention analytics to improve repeat purchase rate, LTV, and customer engagement.

You will be the single owner of automated customer communication across email, WhatsApp, SMS, and CRM platforms.

• Key Responsibilities1. Customer Lifecycle & RetentionOwn and optimize end-to-end customer lifecycle
• Build journeys for new users, repeat buyers, high-value cohorts, and churn-risk users
• Drive retention %, repeat purchase rate, and LTV
• 2. Email & AutomationBuild and optimize automated flows: onboarding, post-purchase, replenishment, upsell, and win-back
• Improve subject lines, timing, segmentation, an...