CRM Planner

Overview

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Responsibilities

• Overall design, management, execution and review of campaigns aligned with the mandates.
• Accountable for assigned program and overall portfolio governance and profitability.
• Responsible for targeted customer experience planning.
• Plan and develop CRM use cases (strategies, mechanics, targeting, offers, etc.), backlog, and user stories that support key strategic imperatives assigned to the squad.
• Spearhead design of targeted customer experience in campaigns, backed by customer insight and data.
• Performs regular mechanics updates and improvements to ensure program relevance and attractiveness.
• Drive campaign development process & ideation, keeping high velocity implementati...