Crm Manager (Xico)

CRM ManagerTake ownership of our CRM strategy and execution across key global regions, driving both day-to-day excellence and long-term innovation.
This role combines strategic leadership, hands-on execution, and team management for a fast-paced, data-driven, customer-centric environment.Key ResponsibilitiesOwn and drive CRM strategyLead end-to-end delivery of CRM programs across Americas, EMEA, LAC, and APACTranslate business goals and customer insights into clear CRM roadmaps and actionable plansChampion a customer-first, value-driven CRM approach across the organizationAct as regional point of contact and escalation for all CRM-related initiativesOversee planning, execution, and optimisation of multi-channel CRM campaignsDrive lifecycle marketing initiatives including acquisition, engagement, retention, and reactivationImplement and scale test & learn frameworks (A/B and multivariate testing)Continuously optimise journeys, segmentation, and messaging based on performance data...