Job Description

Description

Position at Everyday Health - Pregnancy & Parenting

CRM Manager (Braze Focus)

Overview

We are seeking a highly skilled and strategic Marketing Automation and CRM Manager to lead the execution, optimization, and growth of our customer relationship management and cross-channel marketing programs. This role is pivotal in driving personalized, high-impact campaigns for both our in-house brand initiatives and our client portfolio, with the Braze platform as the core technology. The ideal candidate is a Braze expert with a strong analytical mindset and proven success in campaign delivery, segmentation, and platform governance.

Key Responsibilities

Strategic Direction & Planning

  • Develop and champion a cohesive omnichannel marketing automation strategy centered around customer lifecycle management, segmentation, and personalization using Braze.

  • Identify opportunities for customer journey optimization acr...

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