CRM Manager

What you are going to do :

• Own mass CRM communications end-to-end: Build and be a project manager of a weekly content calendar for email/WA across 8 regions.
• Cover both acquisition (first purchase) and retention (upsell), with primary focus on acquisition.
• Ensure consistency with communication policy and brand guidelines.
• Own CRM content for acquisition funnels: Create, launch, and iterate CRM content for new acquisition CJMs (welcome flows, attended-no-purchase, webinar funnels, site subscription warm-up, etc.).
• Work closely with Growth/Funnel PMs to support non-TC and experimental funnels.
• Operational excellence in CRM execution: Work inside CDP (Bloomreach): segmentation, triggers, scheduling, QA.
• Support CRM deliverability, reliability, and basic performance tracking.
• Partially support retention initiatives where they intersect with mass content (onboarding messages, CSAT sends, early lif...